Inspired by the Modern Woman
Launched in November 2015, Precious Threads by Abiola is an award winning (2017 African Fashion Industry Awards) brand that stands for modernity, luxury, femininity, integrity and quality. Each garment is designed with a woman's silhouette in mind and is crafted with materials hand picked by the Head Designer who pays particular attention to quality, pattern and vibrancy of colours.
The collections exude a fashion forward vision. Each piece allows one's personal style and confidence to shine through. The garments speak for themselves but not for the wearer. When the Precious Threads woman enters a room, she commands attention and is noticed.